Its leaders think about reputational danger solely when they make main choices such as those involving acquisitions. The CEO, the vice president surmises, since that is who oversees the agency’s elaborate disaster-response system and is in the end answerable for coping with any occasions that might damage the company’s reputation.
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Coca Cola tries to affiliate itself with younger healthy individuals via advertising. 58% of Fortune 500 executives believe reputation management ought to be a core a part of each group’s advertising and branding technique. Here are a number of more eye-opening statistics that present precisely why it’s price dedicating time and effort to take care of a positive on-line status.
This article provides a framework for proactively managing reputational risks. It explains the factors that affect the level of such dangers and then explores how an organization can sufficiently quantify and management them. The social media has lowered … Read More